Российская команда Levi's разыскивает бренд-маркетинг директора. Среди задач – маркетинговое планирование, запуск мероприятий, оценка эффективности вложений в медийное продвижение и сбор обратной связи после проведения кампаний. Помимо прочего от кандидата требуется «культурная связь с потребителем, ориентированным на молодежную среду», а также обоснование, почему соискатель хочет работать именно в Levi's – об этом необходимо рассказать в сопроводительном тексте. Напрямую о знании языка не говорится, но текст вакансии составлен на английском – это, очевидно, тоже одно из требований.
Responsibilities:
– Ensure affiliate context and requirements are timely briefed to the Local Levi’s Brand Marketing team;
– Define and execute affiliate Brand Marketing plans and calendar (media, digital, PR, social media) in line with and Global/Local Brand strategy and business objectives ensuring a right balance between Global/Local Strategy and local relevance. Identify local relevant opportunities in line with global strategies;
– Manage the deployment and implementation of the Global advertising campaign and Brand marketing activities at affiliate level;
– Deliver media planning and buying process and build solid relationships with the local media agency. Manage effective relationship with affiliate agency partners (media and PR). Monitor, collect and conduct ROI analysis on the Media spending;
– Develop and implement relevant and compelling local events (sales launch and franchising meeting) and sell-in tools;
– Collect feedback on success of marketing programs, advertising and media campaigns. Monitor competitors’ marketing programs, communications and media strategies, in close collaboration with our Agencies and ensure feedback is shared with Levi’s Local Brand Marketing Team.
Work Experience:
– Minimum of 5 years’ experience in a global, branded consumer environment;
– Demonstrated ability to “read” the marketplace and be culturally connected to the youth oriented consumer;
– Existing connection with key fashion media and opinion leaders;
– Experience with an iconic brand is essential – apparel, youth or entertainment industry;
– Line Management or supervisory.
Please explain in your cover letter why Levi’s.
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